ANIMATOR

This animation was commissioned by Rodarte to promote a design for their Radarte line of clothing. I was given a lot of flexibility with the direction, so I went with a VHS tape aesthetic of the logo “lasering” on like logos I felt like I used to see before old Cannon Group movies that we’d rent from the local gas station when I was young—but ultimately dialed a bit toward a contemporary vaporwave aesthetic (if that’s not an oxymoron).